The Movie Magic of Re-Releases: Bringing Old Classics Back to the Big Screen
NEW YORK – When Jennifer Kent’s “The Babadook” opened in theaters a decade ago, it played at two cinemas. When it returns to theaters next month, it will be in 500.
“It’s strange but in a wonderful way. I can’t quite believe it’s been 10 years already. But it’s fantastic to go back and be a part of it,” Kent says, speaking from Australia. “Considering that it only released on such a small number of screens, I feel proud that it’s still enduring.”
“The Babadook,” a chilling parable of parenthood that ushered in a new era of daring, cinematic horror films, is just one of many movies making an anniversary run in theaters this year. Look at almost any movie theater marquee right now and you’ll probably see not just new titles but a smattering of older films, too.
At a time when nearly everything is available at home with a few clicks, nothing is surging on the big screen as much as yesterday’s movies. Repertory cinema, once the home of the arthouse, is now in the multiplex, too.
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In the era of streaming services and instant access to movies at home, there is a surprising resurgence in the theatrical re-release of older films. The past year has seen a wave of anniversary screenings of beloved classics, drawing in audiences eager to experience these cinematic gems on the big screen once again.
Jennifer Kent’s “The Babadook” is a prime example of this trend. Originally released to critical acclaim but limited theatrical distribution, the film has now returned to theaters on a much larger scale, captivating a new generation of fans. This re-release strategy allows people to rediscover and appreciate these films in the immersive setting they were intended for – the cinema.
The success of re-released films like “Coraline” and “Star Wars: Episode One – The Phantom Menace” demonstrates the enduring appeal of these older titles. Audiences are eager to revisit these classics and experience them in a communal setting, where the magic of the big screen enhances the viewing experience.
This trend is not limited to just a few select films. Theatrical chains are collaborating with organizations like Fathom Events to bring back a wide range of older movies, from cult classics to Hollywood blockbusters. The diversity of offerings, from “Shaun of the Dead” to “Interstellar,” reflects the eclectic tastes of modern audiences.
The rise of repertory cinema in mainstream theaters signals a shift in the moviegoing experience. Audiences are seeking out not just the latest releases, but also the timeless classics that have shaped the history of cinema. The allure of watching these films on the big screen, surrounded by fellow movie lovers, highlights the enduring power of the theatrical experience.
As urban arthouses and mainstream theaters alike embrace the re-release trend, the future looks bright for fans of classic cinema. Whether it’s a restored print of a beloved favorite or a special anniversary screening, there is something special about seeing these films in theaters once again. The magic of moviegoing lives on, drawing audiences back to the cinema for an unforgettable experience.