NEW YORK – “Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And TikTok creator Jools Lebron is working to trademark uses of her now-viral words.
Lebron recently filed for a trademark of “very demure very mindful” for various entertainment and advertising services, including beauty product promotion. This move comes after the widespread popularity of these terms, with social media users, including celebrities, using them to describe various aspects of daily life.
The trend started on TikTok, where Lebron’s description of her hair and makeup resonated with audiences and sparked a wave of similar content. This newfound fame has allowed Lebron to finance her gender transition, emphasizing the potential financial opportunities that come with social media success.
Trademarks play a crucial role in protecting business interests, ensuring that creators can monetize and maintain ownership of their viral content. Lebron’s trademark applications are still pending, highlighting the complexities content creators face in establishing and safeguarding their intellectual property within the digital landscape.
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