(Mark Von Holden, 2020 Invision)
NEW YORK – Sean “Diddy” Combs’ vast music catalog has seen a jump in streams since his arrest last week and the unsealing of an indictment against him.
Under his many musical monikers — including Diddy, Puff Daddy, and P. Diddy — the industry data and analytics company Luminate said the mogul’s music saw an average 18.3% increase in on-demand streams during the week of his arrest compared to the prior week.
An increase in streaming numbers following controversy is not uncommon. After a documentary about R. Kelly accused the R&B singer of sexual misconduct involving women and underage girls, his numbers nearly doubled.
Combs is charged with federal sex trafficking and racketeering, and the indictment, which details allegations dating back to 2008, accuses him of abusing, threatening, and coercing women for years “to fulfill his sexual desires, protect his reputation, and conceal his conduct.” He’s pleaded not guilty to the charges.
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Sean “Diddy” Combs, known by various monikers including Diddy, Puff Daddy, and P. Diddy, has experienced a surge in music streams following his recent arrest and the unsealing of an indictment against him. Luminate, an industry data and analytics company, reported an average 18.3% increase in on-demand streams of Combs’ music during the week of his arrest compared to the prior week.
This uptick in streaming numbers is a common trend seen after controversies. Similar spikes were observed in R. Kelly’s music streams after a documentary accused him of sexual misconduct. Combs is currently facing federal sex trafficking and racketeering charges, with the indictment detailing alleged abusive behavior towards women dating back to 2008. Despite the accusations, Combs has pleaded not guilty to the charges.
It is interesting to see how public attention and controversy can impact a musician’s streaming numbers. Stay tuned for more updates on this developing story.