Feeling Nostalgic: A Look Back at the MTV Video Music Awards
As a millennial, watching the MTV Video Music Awards (VMAs) this year made me realize something unexpected: I felt old. The music scene has dramatically shifted, and I couldn’t help but feel out of touch with the current state of pop culture.
I remember the days of the late ’90s and early 2000s VMAs, where artists like Britney Spears pushed boundaries with a python, Diana Ross playfully interacted with Lil’ Kim’s iconic pasty-covered boob, and Beyoncé’s ‘Ring the Alarm’ performance mesmerized audiences. It was a time when music videos mattered, and performances went viral before “viral” was even a thing. The VMAs were a cultural event that I looked forward to, sparking conversations the next day at school.
However, as I watched this year’s show, I found it challenging to differentiate between the current artists as they all seemed to blend together. It was a moment that made me realize I was on the other side of the generational gap, struggling to keep up with the evolving music landscape.
This year marked the 40th anniversary of the VMAs, a milestone that should have sparked nostalgia. Yet, it further alienated me from the present-day music scene. The format of the show had shifted from celebrating music videos to focusing on categories like “Song of the Year” and “Best Trending Video.” While these categories are significant, they lack the impact of groundbreaking music videos that once defined the VMAs.
Award shows like the VMAs have lost their luster as the internet changes how we consume entertainment. The showmanship, creativity, and unpredictability that once defined these events seem rehearsed and scripted. The mystery surrounding celebrities has dissipated with social media offering instant access to their lives.
While I appreciate the memories of past VMAs, I can’t help but wonder if these shows still hold the same significance in today’s digital age. The era of viral sensations and streaming platforms has shifted the way we perceive fame and success in the music industry.