NEW YORK – “Musical” has been a dirty word lately in Hollywood marketing, but “Wicked” director Jon M. Chu isn’t having it.

Of course, there’s no running from the term when you’re bringing to the screen one of the most popular Broadway shows of the 21st century, or telling a story so connected to one of the most beloved movie musicals ever, “The Wizard of Oz.” But Chu, the 44-year-old filmmaker of 2021’s “In the Heights” who as a young man was transported by “Wicked” on the stage, is a true believer in form.

“When words aren’t enough, music is the extension of your expression. That’s what movies do, and that’s what musicals do,” says Chu. “When it’s tied into their communication of where characters are at in this moment and time, it’s the most beautiful thing.”

“Wicked,” which Universal Pictures will release on Nov. 22 in theaters, is one of the fall’s biggest gambles not just because it’s been split in two (the second “Wicked” film will arrive in fall 2025), but because it’s going all-out for a big-screen, song-and-dance spectacular at a time when other films have shied away from embracing their musical roots.

“Everyone knew this was a once-in-a-lifetime experience, once in a lifetime to make a movie of this scale, of this moment when cinema is being questioned of what place it has in our life,” says Chu. “We had to shoot the moon.”

“Wicked,” written by Winnie Holzman (who penned the book for the musical) and Dana Fox, stars Cynthia Erivo as the green-skinned Elphaba Thropp, who becomes the Wicked Witch of the West, and Ariana Grande as Galinda, the future Good Witch of the South.