Recently, I had the opportunity to sit down with Vikas Mittal, the J. Hugh Liedtke Professor of Marketing at Rice University Jones Graduate School of Business, to discuss an exciting new course offering – customer-centric strategy.
This innovative course is designed to empower executives and transform them into strategy-centric leaders. Utilizing a science-based approach, the course focuses on creating value for customers, employees, and shareholders alike.
Mittal shared with me the inspiration behind the course, highlighting its practical applications across various industries. He emphasized the importance of putting the customer at the center of strategic decision-making, noting that this approach can lead to long-term success and sustainability.
As we delved deeper into the topic, Mittal discussed the future of customer-centric strategies in today’s rapidly evolving business landscape. With technological advancements and shifting consumer preferences, he emphasized the need for businesses to adapt and embrace a customer-centric mindset to stay competitive.
Overall, the customer-centric strategy course at Rice University Jones Graduate School of Business promises to equip executives with the tools and knowledge needed to lead their organizations to success in an increasingly customer-driven world.